Authors do a lot of things to get their book out there. They write blogs, hang out on Twitter, Facebook, LinkedIn, and any other social media site they can think of. They host giveaways. They beg for reviews of their book. While a lot of those things help, the single best way to get the word out there still is…
Word of Mouth.
Yep. Something the author has no control over except for writing an awesome book that readers will want to talk about.
That puts the real power behind marketing a book on you, the readers. You are the ones who make or break an author’s career. If you love an author’s book, then you are the one who can support them so they can write more books. This doesn’t have to be hard. Reviews are super helpful. Emails to the author are nice to let them know how much you liked the book.
But, if you can’t do anything else, the best thing you can do is simply tell one person. Just one. But tell them and tell them until they read it. Tell them to pass the word along. Beg them to tell just one person.
I found Jill Williamson’s Safelands trilogy a while ago and loved it. I told my sister-in-law about them and kept telling her until she read them. She loved the books so much that she passed them along to her sister and mom. She was so excited about the books she posted about them on a mom group on Facebook.
All because I told one person.
What about you? Who is going to be your one person? Can we start a trend going? #telloneperson Let’s see how many people we can reach if we simply tell one person and they tell one person and they tell one person.
Got a favorite author? What book are you going to tell a friend about today?